Analysis of Chain Prospect of Automotive Market and Automotive Aftermarket Development
［Author：admin ； Time：2019-05-06 23:03； Hots：>]
New changes have taken place in both the domestic automotive market and the aftermarket. The total production and sales of automobiles are still at a high level. The influence of the automotive aftermarket is increasing, which makes the automotive market undergo great adjustment, great change, great innovation and great development. Affected by various factors, the domestic automotive market is becoming more and more complex and unpredictable.
1.Basic Situation of Domestic Automotive Market
Ⅰ.Basic Analysis of Domestic Automotive Market
A.Overall understanding of the domestic automotive market, that is, neither blindly optimistic nor pessimistic. There is no reason for pessimism, but should not be optimistic.
B.For the “Internet +” Era of the automotive aftermarket, which is the new normal, new mode and new future, we only have two words "hold on"! Because the automotive market is influenced by macro economy. Although the total sales volume reaches about 28 million vehicles, it is reflected in the automotive sales market and the automotive aftermarket, which shows that challenges are greater than the opportunities. Don't antagonize the situation! To cope with the difficult transitional period of the market.
C.From the overall situation of the automotive market and the aftermarket, we will face six major problems and difficulties:
Firstly, the macro-economic impact is significant. China's economy is facing medium-term and long-term structural contradictions. The supply side is becoming increasingly unsuitable to the changes in market demand. Major adjustments and reforms must be made.
Secondly, a series of central and local policies and regulations on the automotive market, some of which are regulatory policies and regulations, and some of which encourage innovation and development.
Thirdly, impacted and affected by the automotive e-commerce and automotive Internet, and its impact is becoming more and more big, on some aspects of the automotive market and even on other business areas are subversive impact.
Fourthly, a number of new automobile policies may have great potential shock and impact. At present, most new automobile policies have not landed. Once landed, the impact is enormous.
Fifthly, the financial market and automobile finance are being re-favored, blooming throughout the country. Meanwhile, the automotive market and aftermarket are increasingly affected by huge investment at home and abroad.
Sixthly, it’ difficult for the national market of new cars, used cars, accessories, supplies, automobile maintenance, etc. to operate, benefit and sell. Even they will lose money. Based on the fact, some have to consider the survival and transformation problems, even exit from the market.
Ⅱ. Issues deserve special attention in the automotive aftermarket
A.Pay attention to macro-economic changes and related impacts;
B.Pay attention to when the new automobile policy will land and related impact;
C.Pay attention to the real economy at home and abroad, and keep confident;
D.Focus on the development of automobile e-commerce and embrace the automobile internet;
E.Pay attention to the restructuring of automobile industry and innovate service;
F.Pay attention to the automotive aftermarket and automobile life.
2. Chain Development Trend of Domestic Automotive Market and Aftermarket
Ⅰ. New automotive policies and new approaches provide policy support for innovative development
A.The domestic macro-economy has a great impact on the automotive market.
B.The automotive market is very good from the macro point of view, but not very good from the micro point of view.
C.A series of new automobile policies issued in the past two years have attracted much attention from the market, but they can’t be well implemented. So, the social response is relatively large.
D.It’s very urgent for automotive market to transform and upgrade the whole industry. It needs the promulgation of policies and regulations with clear policy orientation and the landing of a series of new automobile policies in order to achieve a clear goal orientation.
E.Due to the huge impact and influence of the automobile E-commerce Internet, it needs a clear goal direction on how to deal with.
F.The fierce competition of automobile industry and market, the increasingly prominent pressure of social investment and a large number of new entrants will have a significant impact on the market structure.
G.The rapid development and change of automobile finance have a great impact on the automotive market.
There are more and more public opinions about various subversions of the automotive market and the automotive aftermarket. How to do should be seriously considered for the automotive market
Ⅱ. Ten Developing Trends of Automotive Aftermarket in the Future
What challenges and opportunities will we face in such a huge aftermarket? How will the industry eventually develop? Which players will have the chance to stand out first? As a participant and observer of the industry, combined with the profound insights of many insiders, ten major development trends of China's automotive aftermarket are provided to many practitioners for reference.
1. Mode; 2. Chain; 3. Supply chain; 4. B2B; 5. Insurance; 6. Merger; 7. Players; 8. 4S Group; 9. Terminal stores; 10. Owners.